Creating Company Profile 101

posted Oct 19, 2014, 10:06 PM by Write On Track   [ updated Mar 25, 2015, 3:57 AM ]
Whenever you seek a new supplier or a new client, the company profile is something you ask or submit. But do you really know why? The company profile is a significant business collateral that enables “strangers” to familiarize themselves to the company. So it is important to take seriously what you want to include in the profile, as it is one of the factors that contribute to your company’s success. 

Too Short, Too Long
The length of the profile should be about one to two pages long at most. It is like creating a personal resume: too long, you will bore the reader and would probably cause doubts on the authenticity of the long list of achievements and accomplishments; but too long will also raise some eyebrows and seem like your company lacks depth and undertakings.

Major Rule: Keep it Major
The company profile should be a summary of how your company operates and what your company can do for your clients. Keep the content simple. Mention the big achievements with little details but do not succumb to the temptation of telling a story on how you succeeded. It is best to keep certain highlights for personal presentations. Do not lay down all your cards in the profile, but make it impressive enough for clients to be intrigued. 

Be Creative, Not Fancy
There are so many company profiles that are “overly-designed”. It is okay to go out-of-the-box to make an impression, but creating pop-up layouts and using striking colors which will only make your client spend unnecessary time to figure out how to open your profile is just wrong. Keep the design creative yet simple; you can even try to make it “useful” like in the form of folders, calendar or organizers. Those may seem like “old-school” designs, but it can still be very useful for your clients. 

Profile not a Catalogue
One of the most common mistakes of companies is that they mistaken the profile as the catalogue. The profile contains facts about your company: your mission, vision, values, history, management team and yes, the products and services. But it doesn’t mean that you have to go into the detail of your offerings, because that’s the purpose of the catalogues. Not only will it make the reader be overwhelmed, it would also be expensive to give out catalogues to prospective clients instead of profiles as an introduction. 

Stick to the Facts
Although it is tempting to exaggerate the company’s achievements to create an impression but remember, there’s a thin line between “highlighting facts” and fiction. Stick to the facts, no matter how plain or dull it may seem, any recognition that the company earned because of its efforts is significant as it is. You do not have to equip it with flowery sentiments, just be truthful about it and your clients would appreciate it much better. 

Your company profile is the extension of your company. If you want to impress and convince your clients of the efficiency and quality performance of your company, then it should be something the clients will recognize from the profile. Although most companies create a company profile on their own at first, but as the company grows, it gets harder to keep the profile updated yet concise. That’s why there are professional writing services companies like Write On Track that is backed up by highly-skilled writers and researchers that do not only create convincing content, but also prepares creative concepts.