MARKETING Collateral Every Company Needs

posted Oct 19, 2014, 10:03 PM by Write On Track   [ updated Oct 19, 2014, 10:07 PM ]
Every multinational company knows how important marketing collateral are; in fact, they spend a portion of their resources making sure that their collateral will stand out content and creative-wise. But some small and medium enterprises feel that some of the collateral are additional expenses they do not need. The truth is, without effective marketing collateral, your company is as good as closed. 

Company Profile
Yes, of course you need a company profile. How can your client learn and understand who you are without having prior introduction.  But the content of your profile should encourage your client to set an appointment with you to discuss potential business and get to know you more. Sharing too much on your profile may leave all questions answered too soon, it’s always good to meet your client personally so leave something for them to ask and be intrigued. 

Business Cards
No matter how digital and techie the world gets, when it comes to face-to-face transactions, it is always good to leave something behind for your client. So be sure that you include all contact information on your card so whenever your client thinks about a need related to your business, it would be easy for them to reach you. Some say that calling cards must stand-out from the rest, making it come in all forms and sizes. It is good to be creative to make an impact, but never go overboard, especially with the size. Sometimes, the irregularity in size makes the card more of a nuisance than help.

Whether you are sending a proposal, a quotation or a billing statement (ka-ching!), having your company name and logo in every form you’re using is vital to make it look professional. During this competitive era, keeping your company’s life line in the battlefield is crucial. No matter how simple it may seem having a standard letterhead allows you to equalize that field against industry giants. 

Website / Blog
Let’s accept the fact that the world becomes a smaller place with technology. Most people fetch significant information and leads via web, so why not allow your business get caught by the trend. However, do not be tempted to create an entertaining and interactive website for your visitors to enjoy, because having to do so can affect loading and browsing time; heavily-loaded websites loads slower – a turnoff for most visitors. It is then advisable to create a mobile-friendly version of your website, by doing so, you allow smart phone and tablet users to easily access your company website: the more visitors, the higher the chances of getting more clients. 

Small and medium enterprises, especially start-up companies should invest in creating effective marketing collateral to give them a competitive edge in the field. Some business owners choose to create their collateral on their own, yet some get professional assistance to create a more concise and effective collateral that can contribute to the company’s success. 

Write On Track is considered a one-stop shop when it comes to collateral development. Aside from its main expertise of text content creation, Write On Track can also provide website and collateral design and development. It makes the whole process easier and allows the company to maintain their confidentiality since they only seek one firm to do everything for them; as a result the company enjoys less complexity and faster delivery.